It is situated in Hollywoo and has an overlooking view on the beach. Princess Carolyn began working there as a intern in the early 90's, with the dream of becoming a agent. She was forced to do tasks like watering the plants, she became the assistant to Marv, who was the agent of BoJack Horseman. In 2007, Princess Carolyn became a actual agent when Marv quit, feeling he wasted his life. In 2014, the agency merged with another agency, hiring Vanessa Gekko, Princess Carolyn's rival.
In 2015, Rutabaga Rabitowitz and Princess Carolyn, both agents, planned to start their own agency, while having a secret affair from Rutabaga's wife. They do so, starting Vim, their agency. Princess Carolyn realized Rutabaga was a egotistical and selfish person. Since Rutabaga had used Princess Carolyn's name on all of the documents, Princess Carolyn fired him from her agency, leaving him unemployed. She starts her own working company, while Rutabaga and Vanessa Gekko start their own agency.