Having returned from his service with the Navy SEALs in Afghanistan, Neal meets BoJack at the local J'Von's (a play on Vons, a chain of Southern Californian and Southern Nevadan supermarkets) when he returns from the bathroom to find the last box of "Muffin Man Apple Muffins" he called dibs on in the hands of BoJack. The two argue: Neal states he already called dibs on it and placing it in the produce section should give the impression it was claimed, while BoJack affirms one cannot call dibs on something and leave it while putting it in a visually open place. Before Neal can tell BoJack he deserves the muffins after serving in the military, BoJack simply sneaks away and buys it at the checkout. Neal angrily swears BoJack will regret this.
Neal later takes his story to the news network MSNBSea, and speaks with correspondent Tom Jumbo-Grumbo about BoJack's behavior. After BoJack sees the segment, he calls in live to argue with Neal. The two go on to argue in a video conference setup on MSNBSea, where Neal demands BoJack respect the military as heroes. BoJack retorts that not all military are heroes, and that there's a good chance many may be jerks.
Neal meets BoJack in person later in Mr. Peanutbutter's house while shooting for Mr. Peanutbutter's reality TV show, where BoJack is set to apologize to Neal for his remarks and to return a box of muffins to Neal. Although BoJack is unable to give Neal muffins due to Todd's incompetency, BoJack instead gives Neal a bag of day-old In-N-Out hamburger buns and salvages by adding commentary that the military shouldn't be used and thrown away like the buns. Neal accepts despite BoJack's rant that follows. He is last seen engrossed by Mr. Peanutbutter's antics, distracted and forgetting about BoJack's building speech.
- Neal McBeal's only appearance was in BoJack Hates the Troops