The episode opens with BoJack at a bar overhearing a girl laugh behind his back. Princess Carolyn calls to remind BoJack about his first memoir writing session with his ghostwriter Diane the following morning. As the call ends, BoJack notices the girl at the bar now has friends over and are laughing and taking pictures at his expense. Before BoJack leaves the bar, he turns and berates the girl and her friends for ruining his night, reminding them that their actions have consequences and that being ignorant about being a horrible person does not make them less of a horrible person. He ends up sleeping with the girl regardless.
The next morning, BoJack is surprised to see Diane at his house, having forgotten about his memoir writing session. He is annoyed by the presence of Todd, Mr. Peanutbutter, and the girl from the bar, and leaves the house to get breakfast. At the supermarket, BoJack meets Neal McBeal when he discovers a box of muffins in the produce section, and is asked by Neal to return it to him since he had to go to the bathroom and called "dibs" on this last box of muffins. Out of amusement and spite, BoJack refuses to return the muffins to Neal (summarily being a hypocrite to his own advice the night before), and takes the muffins to checkout before Neal has a chance to argue further.
BoJack returns to his house and begins his session with Diane. He has flashbacks to his abusive childhood when Diane asks about his youth, and tells a skeptical Diane he lived a normal life. Their session is interrupted when Princess Carolyn calls to tell BoJack he is on the news, and they discover that Neal McBeal has gone to the news network MSNBSea to tell about BoJack's behavior earlier in the morning: denying Neal his favorite muffins after coming home from his service with the Navy SEALs in Afghanistan. BoJack compounds the problem by calling into the news network to argue with Neal live. He eventually enters a video interview from home to continue arguing with Neal live on the news station, and is misconstrued when he suggests not all of America's troops are heroes, and that some of them might be jerks.
The following media frenzy starts to affect BoJack, who wants everything to end. Mr. Peanubutter then suggests BoJack apologize to Neal on his reality TV show, and sets the two to meet in his house. BoJack does well at first, but starts to get heated when he points out the nation's hypocritical treatment of politics and the military. He is cut off by Mr. Peanutbutter's antics before he can finish his rant.
BoJack finds Diane alone on the roof and complains about how no one wants to hear the truth. Diane argues she does, but points out that BoJack is unable to even tell the truth with his inability to open up about his life for the memoir. BoJack concedes, and agrees he will tell her the "full truth" for the memoir.
|Will Arnett||...||BoJack Horseman / Butterscotch Horseman|
|Amy Sedaris||...||Princess Carolyn|
|Alison Brie||...||Diane Nguyen|
|Paul F. Tompkins||...||Mr. Peanutbutter|
|Aaron Paul||...||Todd Chavez|
|Wendie Malick||...||Beatrice Horseman|
|Keith Olbermann||...||Tom Jumbo-Grumbo|
|Patton Oswalt||...||Neal McBeal|
- MSNBSea's news ticker has the following headlines:
- Man bites dog; dog sues man.
- Cute child does things on internet.
- Scientists discover water on ocean floor.
- UN declares war good for absolutely nothing, says it again now. (A reference to the song "War" by Edwin Starr.)
- Orange juice discovered to have several orange properties.
- AIDS still a thing.
- I wanted to write novels, you know.
- US Government grants amnesty to millionaires.
- Happy birthday to Enid Smith, America's oldest woman!
- New Yorker goes to Italy, complains about pizza.
- Condolences to the family of Enid Smith, America's former oldest woman!
- Milk, milk, lemonade, around the corner- gentrification? (A reference to the song "Milk Milk Lemonade" by Amy Schumer.)